Self Proclaimed – Photographer, Blogger & Satirist. Marketeer too…
Facebook User’s Life Cycle Have you ever wondered why people behaviour or updates change drastically with the time on Facebook? If yes, then this article is for you. All those who have done MBA in Marketing know about Product Life
Read moreWhy Balika Vadhu become so popular? Balika Vadhu, TV serial by Colors is rocking. This serial broke the legacy of star plus in operas. Why it happened? How come Anandi & Dadi Sa become more popular than Tulsi and Baa?
Read moreMummy will buy Should advertisers target mother’s for products targeted to Kids & Teenagers? Recently I was having few focus group discussions to get feedback about a new supplement to be introduced in our newspaper. These groups were divided on
Read moreBJP Crisis as Marketing case study BJP Crisis: Is it a positioning problem? Was the BJP crisis was expected? Why BJP lost election again despite of having good tenure of Atal Bihari Vajpayee? Why Advani can never become PM of
Read moreSome Terms often used in Media and Advertising. IRS: Indian Readership Survey. IRS data is used by media planners to create their media plan. IRS data contains readership figures of newspapers in all categories of society and city. NRS: National Readership Survey. NRS
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