Facebook Life Cycle   All those who have done MBA in Marketing know about Product Life Cycle. This concept says that a product goes through 4 stages – Introduction, Growth, Maturity and Decline. As name says, Introduction is the stage where product...

Balika Vadhu Balika Vadhu, TV serial by Colors is rocking. This serial broke the legacy of star plus in operas. Why it happened? How come Anandi & Dadi Sa become more popular than Tulsi and Baa? [singlepic id=83 w=320 h=240 float=left] In my...

Can mothers be targeted for products of teenagers and youth? Recently I was having few focus group discussions to get feedback about a new supplement to be introduced in our newspaper. These groups were divided on the basis of occupation such as...

BJP Crisis: Is it a positioning problem?   Does the BJP crisis was expected. If you go through marketing concepts and check BJP story than you will find – yes it was expected. Let’s take BJP as a company/brand and its leaders as products, where we...

Some Terms oftenly used in Media and Advertising. IRS: Indian Readership Survey. IRS data is used by media planners to create their media plan. IRS data contains readership figures of newspapers in all categories of society and city. NRS – National...